Gallerie

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Apple I - Die Geschichte von Apple

Inspiriert durch den Besuch des "Homebrew Computer Club" überredet Jobs Wozniak 1974 einen Computer zu bauen - "Woz" ist von der Idee begeistert. 1975 beginnen beide die Arbeiten am Apple I und präsentieren ihre Ergebnisse regelmäsig im "Homebrew Computer Club". 1976 ist der Apple I fertig. Nachdem Jobs seinen VW Bus und Wozniak seinen HP Taschenrechner verkauft haben, starten sie mit $ 1.250 Kapital die Produktion des Apple I.

Am 01.04.1976 wird Apple Computer von Steven Wozniak, Steven Jobs und Ron Wayne gegründet. Wayne entwarf das erste Apple Logo. Ron Wayne verläßt am 12.04.1976 Apple und erhält eine Abfindung in Höhe von $ 800. Das Risiko ist ihm zu hoch, da Wozniak keine Einwilligung seines Arbeitgebers HP zum Verkauf des Apple hat und HP laut Vertrag alle Rechte an den Erfindungen Wozniaks zustehen. Am 12. Mai 1976 bekommt "Woz" die Genehmigung von HP.

Der lokale Computerhändler "Byte Shop" orderte 50 Apple I von Apple zu einem Stückpreis von $ 666. Jobs besorgte dafür einen 30 Tage Kredit, damit die Produktion starten kann. Nach 10 Tagen harter Arbeit werden die Rechner ausgeliefert.

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Der Apple II

Im Herbst 1976 beendet Wozniak die Arbeiten am Apple ][ Prototypen. Anfang 1977 investiert Mike Markulla $ 92.000 in Apple, Michael Scott wird der erste President von Apple.

1978 wird Jobs Tochter Lisa geboren. Apple und Xerox unterschreiben eine Vereinbarung. Apple darf eine von Xerox entwickelte grafische Benutzeroberfläche benutzen, Xerox erhält im Gegenzug Aktienoptionen. Das Xerox PARC Betriebssystem ist zu diesen Zeitpunkt das einzige System mit einer GUI.

1979 wird der Apple II für $ 1.295 verkauft und Apple beginnt mit der Konzeption eines Business Computers, der nach Jobs Tochter Lisa benannt ist.

 

McIntosh, IBM-PC und die Apple Lisa

1979 überlegt Jef Raskin, wie Computer effektiver und intuitiver werden können - von Markkula bekommt er die Genehmigung seine Ideen in einem Projekt umzusetzen, welches den Codenamen "Macintosh" bekommt.

Das Projekt wurde frei nach Raskin's Lieblingsapfel, dem McIntosh, benannt. 1980 geht Apple an die Börse. Der Apple III erscheint und wird in der Grundausstattung für $ 4.400 verkauft. 1981 wird Steve Wozniak bei einem Flugzeugabsturz verletzt. Nach seiner Genesung beendet er sein Studium an der Universität von Californien.

IBM stellt den ersten Personal Computer (PC), den IBM-PC, vor. Ende 1982 werden die Arbeiten am Lisa Projekt beendet. Die Lisa erscheint 1983 für $ 9.998, im unteren Preissegment verkauft Apple den Apple IIe für knapp $ 1.300.

 

Early 1979: Jef Raskin begins working on a computer concept, based on a "design and implementation philosophy which demanded generality and human usability over execution speed and efficiency."³

July 1979: Apple begins working on Lisa, originally a $2,000 business computer. Ken Rothmuller becomes the project manager.

September 1979: Raskin is given permission by Markkula to form an offical project from his concept. The project is code-named 'Macintosh' after Raskin's favorite type of apples: McIntosh.

1980: Apple goes public. Within a year, the stocks' value increases by 1700%!
The Apple /// is released. It is sold for $4,340 to $7,800 depending on the configuration.
Jobs tries to take control of the Lisa project. He is turned down by Michael Scott, president of Apple, who knew that Jobs was lacking the technical expertise. Jobs' last project, the Apple /// had major technical flaws because Jobs dictated the case design and demanded that the Apple /// wouldn't have a fan, ignoring the concerns of the electrical engineers of the development team.¹

1981: While the rest of Apple is focusing on the Lisa project, Jobs is looking for a method to outdo the Lisa. When he sees the progress Raskin was making with the Macintosh project, he takes over the project. In order not to upset Jobs more, Scott agrees.

February 1981: Steve Wozniak is injured when his plane crashes. He takes some time off Apple and the Macintosh project (he did not return to the Mac project). He marries and decides to finally get his degree in electrical engineering and computer science. He returns to University of Carlifornia at Berkley with a pseudonym.

July 17th, 1981: Michael Scott resigns as president of Apple. He is succeeded by Mike Markkula. Steve Jobs becomes new chairman of Apple.

August 1981: IBM's first personal computer, the IBM-PC is introduced. The IBM-PC becomes a great success even though it is slower than the Apple ][ and already outdated at its introduction.

November 1981: Apple Computer, Inc. and Apple Corps, the recording company of the Beatles enter a secret agreement, allowing Apple Computerto use the name Apple for computer-related products.

Septmeber 1st, 1982: The Lisa's development is officially finished.

Der Macintosh

1984 apple macintosh1982 wird der "1984" Werbespot durch Apple in Auftrag gegeben - ursprünglich noch als Werbung für den Apple II. 1983 wird der Spot für den Macintosh umgeschrieben und unter der Regie von Ridley Scott abgedreht. Alle Beteiligten sind sich einig: Der Werbespot ist nicht besonders gelungen! John Scully wird President und CEO der Apple Computer, Inc. IBM verkauft den 1.000.000sten IBM-PC.

Am 22. Januar 1984 wird der "1984" Spot wärend des Super Bowl ausgestrahlt. Zwei Tage später erscheint der Macintosh für $ 2.495. Der Macintosh ist der erste All-In-One Desktop-Computer mit einer grafischen Benutzeroberfläche.

Late 1982: The Macintosh TV spot ('1984') is written by Apple's advertising agency Chiat/Day originally for the Apple ][.

1983: The Lisa and the Apple //e are released selling for $9,998 and $1,395.
Apple becomes the fastest growing company in history.Spring 1983: The '1984'-ad is rewritten for the Macintosh.

April 1983: John Sculley, former president of PepsiCo, becomes president and Chief Executive Officer of Apple Computer, Inc.

June 1983: Steve Wozniak returns to Apple.

December 1983: The Apple ///+ is released selling for $2,995.
IBM sells its 1,000,000th IBM-PC.
The '1984'-ad is presented to Apple's board of directors - with a devastating reaction. Everyone thought it was "the worst commercial they had ever seen", as Sculley later recalled.²

January 22nd, 1984: The '1984'-spot is aired at the Super Bowl XVIII.

January 24th, 1984: The Macintosh is released. It is an easy to use, all-in-one desktop computer with graphical user interface (Macintosh system software), retailing for $2,495, making it an industry milestone.
The Lisa 2 is released parallely.

Apple und der "Kalte Krieg"

Apple wird 1984 die Aulieferung des Macintosh in kommunistische Länder untersagt - man will verhindern, dass die technisch fortschrittliche Motorola 68000er CPU in die "falschen Hände" gerät.

Anfang 1985 verläßt Steve Wozniak entgültig Apple, nachdem er Mitte 1983 noch einmal kurz zu Apple zurückkehrte. Vermutlich wurde seine Entscheidung durch das mittlerweile angespannte Verhältnis zu Steven Jobs bestärkt. Jobs steht durch die schlechten Verkäufe des Apple III und der LISA immer mehr unter druch, was deutliche Auswirkungen auf sein persönliches Umfeld hat - Sculley denkt sogar, dass Jobs außer Kontrolle ist eine Gefahr für Apple darstellt.

Rückendeckung erhalt Scully vom Vorstand. Im Sommer 1985 müsse Aufgrund der angespannten Unternehmenslage 1.200 Mitarbeiter entlassen werden. Ende 1985 verläßt Steven Jobs Apple.

 

 

 

Mid 1984: The shipping of the Macintosh to communist states is prohibited by the Pentagon. The technology of the Motorola CPU used in the Macintosh is not yet available in the Sovjet Union at that time.

Early 1985: The MacXL and the Apple // enhanced are introduced.
Steve Wozniak decides to leave Apple Computer, Inc.
Tension between Jobs and Sculley arise. The loss of huge amounts of money on the Apple /// and the Lisa couldn't be compensated by the other products anymore. Jobs thinks that Sculley knows nothing about computers and therefore lacks a vision of Apple's future. Sculley thinks that Jobs is out of control and dangerous for the company.
Sculley asks the executives to choose sides between Jobs and himself. Although the board backs Sculley, he doesn't remove Jobs immediatly.

May 23rd, 1985: Jobs tries to force Sculley out by forming a coup. He wants to take over the control of Apple while Sculley is at a meeting in China. His plans are revealed to Sculley at the last moment and Sculley cancels his trip.

May 31st, 1985: Sculley stripps Jobs off all operational responsibilities. Jobs remains chairman of Apple but has no influence on decisions any more.

Summer 1985: Apple lays off 1,200 employees.

September 17th, 1985: Jobs officially resigns from Apple. He reveals his plans to found a new company to the Apple executives. He also informs them that five Apple employees are going to follow him to the new company.

September 23rd, 1985: Apple sues Steve Jobs.

October 24th, 1985: John Sculley signs a contract with Microsoft that would eventually change the computer industry forever and make Microsoft the greatest competition for Apple. The contract grants Microsoft permission to use some Mac GUI (Graphical User Interface) technologies if Microsoft continues producing software for the Mac (Word, Excel). In return, Microsoft agreed to contiune developing Word and Excel for Macintosh.
Based on this contract, Apple looses all lawsuits over copyright infringements against Microsoft in the following years.

Late 1985: Apple tries to make the Mac more attractive to small businesses by releasing the "Macintosh Office" featuring the LaserWriter and the AppleTalk networking technology.

January 1986: Apple drops the suit against Jobs. Jobs agrees not to hire Apple employees for six months and not to build competitive computers to Apple's computers.
NeXT, Inc. is founded by Steve Jobs.
Steve Jobs buys the Pixar computer animation studios from George Lucas for less than $10 million.

June 1986: Jobs hires Paul Rand to design the NeXT logo. Rand is being payed $100,000 in advance.

September 1986: The Apple //gs is released selling for $999

February 1987: Ross Perot invests $20 million in NeXT.

1987: Apple's 10th Anniversary.
The Mac SE and the Mac II are introduced.

January 1988: Microsoft releases Windows 2.0.3

March 17th, 1988: Apple sues Microsoft and Hewlett Packard accusing them of violating copyrights of Apple on the Macintosh System Software. Windows 2.0.3 features Mac-like icons.

October 12th, 1988: The NeXT computer is released retailing for $6,500 (25 MHz, 8 MB RAM, 250 MB HD, FPU, Faxmodem, 17" monitor).

February 1989: Apple Corps sues Apple Computer accusing it of violating the terms of the agreement of 1981 by building computers with the capability of producing synthesized music.

Early 1989: IBM acquires a nonexclusive licence of NEXTSTEP 1.0 for $60 million.

June 1989: Canon invests $100 million in NeXT.

September 1989: The NEXTSTEP 1.0 is introduced.

1990: Windows 3.0 is released; the NeXTstation is released.
The Mac IIfx, Classic, LC and IIsi are introduced.

1991: IBM, Motorola and Apple form an alliance, aimed at challenging the Wintel platform. The new platform is based on IBM's POWER1 CPU, with a server variant (POWER1) and a desktop variant (PowerPC). While IBM was supposed to develope and Motorola produce the new CPU, Apple was to port the MacOS to run on the new platform.
Mac Classic II, PowerBook 100, PowerBook 140, PowerBook 170, Quadra 700 and Quadra 900 are introduced.
Pixar Animation Studios and Disney agree to form a filmmaking partnership under which Pixar makes the movies and Disney distributes them. Pixar and Disney split production costs and profits.

October 9th, 1991: Apple Computer, Inc. pays Apple Corps $26.5 million. The lawsuit is settled.

1992: NeXTstep 3.0 is announced; Microsoft releases Windows 3.1

February 1993: Steve Jobs has to lay off half of the NeXT employees. He drops the hardware section of NeXT and announces that in future the NeXT Computer, Inc. is going to focus on the development of operating systems.

April 1993: The first PowerPC (601) processor is released by Motorola running at 50 MHz, 66 MHz and 80 MHz.
The last NeXT co-founder resigns leaving Steve Jobs alone as head of NeXT Computer, Inc. (the name was changed from NeXT, Inc. to NeXT Computer, Inc.)

June 1993: Michael Spindler replaces Sculley as CEO. Sculley remains chairman of Apple.

August 2nd, 1993: Apple releases the first PDA (Newton MessagePad). Although highly anticipated by the press, the Newton's handwriting recognition fails to deliver the announced reliabilty, breaking the neck of the Newton PDA project already at its introduction.
Apple drops the Newton devision only four years after the introduction of the first Newton MessagePad.

August 24th, 1993: The court decides that Windows 2.0.3 was covered by the 1985 deal between Apple and Microsoft.

October 15th, 1993: Sculley resigns from Apple and becomes chairman and CEO of Spectrum.

March 14th, 1994: Apple releases its first Power Macintosh dekstop computers (6100, 7100 and 8100).

June 1994: System 7.5 released.

Summer 1994: Apple starts licensing the MacOS.

December 13th, 1994: Apple announces Pippin, a home multimedia system for gaming, learning and surfing the internet.

Winter 1994: The new PowerPC 603 and 604 CPUs are shipped by IBM and Motorola.

February 1995: The PowerPC 603e is announced.

May 1995: Disney releases Pixar's first movie 'Toy Story'

April 1st, 1996: Apple's 20th Anniversary. The Twentieth Anniversary Macintosh is announced.

October 1996: System 7.5.5 released.

December 1996: Apple Computer Inc. takes over NeXT Computer, Inc. for $430 million.

January 24th, 1997: MacOS 7.6 introduced.

January 26th, 1997: Jobs returns to Apple due to the NeXT deal. At MacWorldExpo the new MacOS strategies are announced (MacOS 8, Rhapsody).

March 1997: Bandai releases Pippin Atmark in Japan.

April 1997: Motorola introduces the PowerPC 603e with 300 MHz.

June 1997: Gil Amelio announces a $740 million loss in the second quarter.

July 1st, 1997: The Twentieth Anniversary Macintosh is released.

July 1997: Gil Amelio resigns from his post as president and CEO of Apple.

July 22nd, 1997: MacOS 8 is released.

August 6th, 1997: Steve Jobs, who is now the "de facto" head of Apple, announces an alliance between Apple and Microsoft. Microsoft invests $150 million in Apple stocks. In return, Apple includes Microsoft's Internet Explorer browser to every copy of the MacOS.

September 1997: The PowerPC 750 (G3) processor is introduced by Motorola.
Apple starts buying back all licenses from Mac-clone manufacturers.

September 16th, 1997: Steve Jobs becomes iCEO (interims) of Apple.

November 1997: Bandai releases Pippin @World in the US selling for US$ 600.

November 10th, 1997: The Power Macintosh G3 and The Apple Store are introduced at "Apple Event". Both become an instant success.

January 7th, 1998: Apple officially returns to profitability with Steve Jobs' announcement of $47 million profit in the first quarter.

February 4th, 1998: IBM introduces its prototype 1.1 GHz G3 processor.

February 27th, 1998: The Newton project is discontinued. It is stopped due to the high losses of the Newton project (Apple spent over $500 million since the development of the first Newton started) and the thinning out of Apple's product line. Apple drops all not profitable devisions (amongst others printers and accessories).

May 1998: The iMac and the PowerBook G3 are announced.

July 1998: Apple announces its third profitable quarter ($101 million) in a row.

July 30th, 1998: The PowerPC G3 333 MHz, 366 MHz and 400 MHz are introduced by Motorola.

August 1998: The iMac is pre-ordered over 150,000 times.

August 15th, 1998: The iMac is released and becomes the fastest selling PC in history.

October 15th, 1998: MacOS 8.5 is released.

January 5th, 1999: The Power Macintosh G3 (Blue & White) and an upgraded iMac (266 MHz, 5 different colors) are released at the MacWorldExpo in San Francisco.

MacOS X Server is introduced but it takes Apple until March to finally ship it.
April 14th, 1999: The third version of the iMac (Revision D) is released, now running at 333 MHz.

June 1999: Apple releases a new PowerBook G3. The new model is smaller and lighter than its predecessor. The 300 MHz model of the Power Macintosh G3 is discontinued. A 450 MHz configurations is released.
So are QuickTime 4 and MacOS 8.6.
Apple also releases Final Cut Pro, a professional video editing software. It's video capturing is optimized for the use with the new FireWire port on the PowerMacs.

July 21st, 1999: Apple introduces the iBook at the MacWorldExpo in New York.

August 31st, 1999: The iBook is pre-ordered over 140,000 times. Steve Jobs introduces the SuperComputer Power Macintosh G4 at Seybold conference in San Francisco. The G4 processor with 500 MHz is able to perform over 1 billion floatcomma calculations per second. Therefore it is classified as a weapon by the US government. The G4 processor allows PowerMac multiprocessor configurations. The PowerMac G4 is running at 400, 450 and 500 MHz and is up to three times faster than a Pentium III-PC with 600 MHz.

September 30th, 1999: With the launch of 'Toy Story 2' Pixar can strengthen its position as the number one computer animation studio for full-length motion pictures in the world. Overall 'Toy Story', 'Toy Story 2' and 'A Bug's Life' generated approx. $1.2 billion in worldwide box office.

October 5th, 1999: The iMac is facelifted and now running at 350 MHz and 400 MHz and shipping with DVD-ROM drive in some configurations. The iMac DV and DV Special Edition ship with a consumer version of Final Cut Pro called iMovie.

November 5th, 1999: MacOS 9 is released. It comes with several new features among other things Sherlock 2,.

January 6th, 2000: MacOS X is announced at the MacWorldExpo in San Francisco. It is a brand new operating system based upon Apple's Rhapsody strategy. Like the NeXT operating systems MacOS X is a UNIX system. MacOS X features Apple's new "Aqua"-desktop. Its release is announced for January 2001 with a public beta version available in late summer 2000.
Further, Steve Jobs becomes CEO of Apple again (no longer interims CEO).
Apple releases AppleWorks 6 an alround office software.
Apple's website is completely redesigned, featuring new services such as iTools, a free web space service for Apple Macintosh users, and iReview.
February 16th, 2000: The PowerBook G3 (FireWire), iBook Special Edition and the faster Power Macintosh G4 (500 MHz) are released at MacWorldExpo in Tokyo. The PowerBook G3 now runs at 400 to 500 MHz and features AirPort wireless network.
April 19th, 2000: Apple announces a $233 million profit in its third quarter of 2000.
July 19th, 2000: At MacWorldExpo in New York, Apple introduces new iMacs (iMac, iMac DV, iMac DV+, iMac DV SE) in new colors, the all new PowerMac G4 Cube and the dual-PowerMac G4 (up to two 500 MHz PPC G4 processors) with Gigabit-Ethernet (1000 MBits) networking card.
September 12th, 2000: At Apple Expo 2000 in Paris a new iBook revision is introduced. Furthermore, Mac OS X Public beta is released. It becomes available at the Apple Store for $30 in English, German and French.
September 29th, 2000: Apple announces a correction for its predicted earnings in quarter four 2000. Instead of predicted $165 million profits only $110 million were made. This announcement causes a free fall of the Apple stocks by 45% from $53.50 to $29.13 over night.
December 5th, 2000: Apple announces an estimated loss of $259 million for the first quater of 2001 which ends on December 30th, 2000. This is the first quarterly loss for Apple in three years.
January 9th, 2001: At MacWorldExpo in San Francisco, Steve Jobs announces the all-new PowerBook G4, whose case is made from pure titanium and a faster Power Mac G4 with built-in CD-RW or DVD-RW drive. For DVD authoring Apple also releases DVD Studio Pro and iDVD. Furthermore, for playing, encoding and converting MP3 files Apple offers an application called iTunes for free download at www.apple.com.
MacOS 9.1 is released as well as an update for MacOS 9.0.4. Steve Jobs also announces as final (and official) release date of MacOS X the 24th of March 2001.
February 22nd, 2001: At MacWorldExpo in Tokyo, Apple reveals its new iMac with built-in CD-RW drive. It runs at 400, 500 or 600 MHz and ships with the color options "Indigo", "Blue Dalmatian", "Flower Power" and "Graphite".
Furthermore, Apple introduces an upgraded Power Macintosh G4 Cube. The Cube line did not sell well since its introduction in July 2000. By offering a configuration with built-in CD-RW drive and by lowering the price, Apple tries to attact more customers to the Power Mac G4 Cube platform.
March 14th, 2001:: Apple aquires PowerSchool Inc. for US$ 62 million in Apple stock. PowerSchool Inc. offers a data management software for schools. The PowerSchool server is internet based, so it can be accessed with a web browser making it platform independent. While the user station is platform independent, the PowerSchool server requires a PowerMac G3 or G4.
By buying PowerSchool Inc., Apple is able to offer complete integrated systems for schools: iMacs for pupils, Power Macintosh computers for teachers, Power Macintosh G4 Sever for operating the PowerSchool software and AirPort wireless networking.
March 24th, 2001: MacOS X 10.0 is officially released. It is a silent release since Apple wants to have a major release event in July at MacWorldExpo when MacOS X 10.1 ships.
April 18th, 2001: Apple announces a quarterly profit of $43 million with MacOS X generating $19 million in sales. Furthermore, Apple announces that it has shipped its 5 millionth iMac making it the most successful personal computer ever.
May 1st, 2001: Apple releases the new iBook. Its design is similar to the PowerBook G4 with a case from white plastic. The new iBook features a 500MHz G3 processor, display resolution of up to 1024 x 768 pixels and optionally a CD-RW drive.
May 19th, 2001: Apple opens its first own retail stores. Located near Los Angeles and Washington D.C., Apple offers hardware and software products for Macintosh, a forum for exchanging experiences with Macs, tutorial lessons and demonstrations of Apple soft- and hardware.
By opening an own retail chain, Apple wants to double its market share of currently 5%. Until end of 2001 Apple opens another 25 stores across the US.
May 21st, 2001: At WWDC 2001, Apple announces that MacOS X will ship with every Mac sold. Furthermore Apple releases WebObjects 5, a premiere tool for creating web applications, the new 17" flat-panel Studio Display and the upgraded Power Macintosh G4 Server with up to two 533 MHz G4 processors.
July 3rd, 2001: Apple officially discontinues the Power Macintosh G4 Cube series. As reason Phillip Schiller, Apple's vice president of product marketing named that most of Apple's customers decided to buy a Power Macintosh G4 instead of a Cube.
July 17th, 2001: Apple reports a profit of $61 million for quarter 3 2001.
July 18th, 2001: At MacWorldExpo in New York, Apple releases its new Power Macintosh G4 computers. With clockspeeds up to 867 MHz it has the ability to perform upto 12 gigaflops (dual 800MHz model). Furthermore, Apple speedbumps the iMac and announces the release of MacOS X 10.1 (Puma) in September.
September 7th, 2001: Apple releases the new Power Macintosh G4 Server running at 733MHz.
Furthermore, Apple opens its seventh Apple Store in Columbus, Ohio.
September 25th, 2001: Apple releases the long awaited upgrade to MacOS X. MacOS X 10.1 runs much faster than previous versions of MacOS X, supports CD burning, DVD playback and has new interface (Aqua) features.
Furthermore, Apple releases MacOS X Server v10.1.
October 16th, 2001: A speedbumped PowerBook G4 is released, now running at 550 and 667 MHz. Furthermore, Apple releases a 600 MHz iBook and the dual 800 MHz PowerMac G4 Server.
October 17th, 2001: Apple reports a profit of $66 million in quarter 4 2001.
October 23rd, 2001: Steve Jobs introduces the iPod, a portable hard-disk MP3 player with 5 GB capacity (holding upto 1,000 MP3 songs), 2" backlight LCD display, built-in digital amplifier and headphones. Additionally Apple releases iTunes 2 which is required for transfering MP3 files from Mac to iPod.
November 2nd, 2001: "Monsters Inc." debuts on cinemas across the US. "Monsters Inc. is Pixar's fourth full-lengh animated motion picture. On its first weekend in cinemas "Monsters Inc." generates $63.48 million at the box office.
November 10th, 2001: iPod ships.
November 13th, 2001: Airport 2 is released featuring Windows PC support, up to 50 connections and 128-bit encryptioon. Furthermore, the new Airport 2 Base Station features a WAN ethernet card for DSL routing.
December 4th, 2001: Apple releases Final Cut Pro 3 and MacOS 9.2.2.
January 7th, 2002: At MacWorldExpo, Apple announces the all-new LCD iMac with PPC G4 CPU, 14" iBook and iPhoto, a free photo editing software.
January 16th, 2002: Apple reports a profit of $38 million in quarter one 2002. During this quarter Apple shipped 746,000 Macs.
January 28th, 2002: Apple releases an updated PowerMac G4. The line is speedbumped to upto 1 GHz with 2 MB DDR RAM L3 cache.
February 12th, 2002: Apple Computer Inc., Sun Microsystems Inc. and Ericsson announce that they have teamed up to develope a multimedia system for cellphones using Apple's QuickTime Streaming technology.
March 14th, 2002: Apple announces Apple Remote Desktop for OS X. Apple Remote Desktop is a network tool similar to Apple's Network Admin Toolkit with full admin control over a MacOS network.
March 21st, 2002: At MacWorldExpo in Tokyo Apple releases an upgraded iPod and a 23" Cinema Display and annouces BlueTooth support for MacOS X which is going to be available in April.
April 29th, 2002: Apple releases the eMac, an all-in-one computer especially designed for the education market. It shippes with a 17" flat CRT display and 700 MHz G4 processor. Furthermore, Apple releases a revision of the PowerBook G4. It is speedbumped to up to 800 MHz and now features a DVI port.
May 20th, 2002: Apple releases upgraded iBooks, now running at 700 MHz and shipping with ATI Mobility Radeon graphics card with 16 MB of VRAM.
June 4th, 2002: Apple announces that the eMac will no longer be limited to the eductional market, but will become available to everybody.
July 17th, 2002: At MacWorldExpo in New York, Apple releases a 17" iMac configuration, 20 GB iPod, iTunes 3 and MacOS X 10.2. For MacOS X 10.2 Apple is going to charge full-price ($129).
August 13th, 2002: Apple releases a new revision of the PowerMac G4 line. It now ships with two CPUs in all configurations and offers two bays for optical drives. The top model runs at 1.25 GHz. Furthermore, Apple announces a price-cut for its 15" iMac LCD model and a speedbump of the eMac. The eMac now runs at 800 MHz and ships optionally with Apple's SuperDrive (DVD-R).
October 16th, 2002: Apple announces a loss of $45 million in the fourth quarter of 2002 mainly because of low sale numbers of the PowerMac and PowerBook line.
November 6th, 2002: Apple speedbumps the iBook (up to 800 MHz) and releases the new PowerBook G4 with SuperDrive (DVD-R/CD-RW) running at 1 GHz.
January 7th, 2003: At MacWorldExpo in SF, Apple releases a 12" and a 17" PowerBook G4, Safari web browser, Final Cut Express, iPhoto 2, iDVD 3, iMovie 3, Keynote presentation software and Airport Extreme. Apple also announced that all forthcoming products would no longer boot under MacOS 9.
January 28th, 2003: Apple releases the eighth revision of the PowerMac G4 now running at up to 1.42 GHz, featuring BlueTooth and FireWire 800. Furthermore, Apple introduces the 20" Cinema Display selling for $1,299.
February 4th, 2003: Apple introduces a new iMac revision running at 1 GHz, 64 MB GeForce graphics card and BlueTooth and Airport Extreme support.
February 10th, 2003: Apple announces the upgraded Xserve with up to 1.33 GHz and Xserve RAID a RAID system with up to 2.52 TB HD capacity.
April 28th, 2003: At a special Apple Event Steve Jobs announces new iPods and iTunes 4. iTunes 4 features a music store in which 200,000 songs are available for download for $.99 each.
June 23rd, 2003: At WWDC MacOS X 10.3 Panther is previewed featuring an improved finder, new window management (Expose), faster iDisk access with auto sync, a new and faster version of Preview, faxing, new QuickTime codec and new improved version of Mail.
A new version of iChat is announced called iChat AV (audio & video) now featuring video conferencing and internet telephony. Apple also releases iSight, a webcam especially designed for the use with iChat AV. iSight ships in a very small form factor and features a built-in microphone, has a max. resolution of 640 x 480 pixels (24-bit) and 30 fps.
Apple announces and releases Safari 1.0.
Apple introduces the new Power Macintosh G5, the world's fastest personal computer. It sports IBM's 64-bit PowerPC 970 processor which runs at up to 2 GHz. The new PowerMac G5 features a front side bus at up to 1 GHz, 133 MHz PCI-X slots, AGP 8x Pro graphic cards, HyperTransport, up to 8 GB RAM (400 MHz DDR RAM), 4x SuperDrive on all models and ships in a new enclosure. The new PowerMac G5 is 2.1 times faster than a 3 GHz Pentium 4 PC.
September 8th, 2003: Apple introduces a new iMac model featuring USB 2.0 and new iPod sizes. Apple also announces that it has sold over 10,000,000 songs via iTunes Music Store making it a huge success.
September 12th, 2003: Apple Corps/Records sues Apple Computer (again) over the use of the name Apple in conjunction with the iTunes Music Store, which allows the user to download music from the internet.
September 16th, 2003: At AppleExpo in Paris, Apple introduces new PowerBook G4s in all sizes. The new models feature USB 2.0 and the 15-inch model has a larger screen (15.2"). Apple also announces the BlueTooth-based Wireless Keyboard and Mouse.
October 16th, 2003: At a special Music Event Apple introduces iTunes 4.1 for Mac and Windows, making Apple's hugely successful iTunes Music Store available for the PC. Furthermore, Apple announces new partnerships for the iTunes Music Store with AOL and Pepsi. With the release of iPod Software 2.1, Apple makes voice recording available for the iPod.
October 22nd, 2003: Apple introduces the iBook G4. The iBook was the last of Apple's products with PowerPC G3 processor. With the release of the new iBook G4, Apple moved its entire product line to either G4 or G5 processors.
November 18th, 2003: Apple introduces a 20-inch flat-panel iMac model. Furtermore, Apple discontinues the single 1.8 GHz PowerMac G5 and replaces it with a dual 1.8 GHz version. Apple also releases MacOS X 10.3 updates for its professional software, such as Final Cut Pro or Shake.
January 6th, 2004: At MacWorldExpo in SF, Apple introduces Xserve G5 with dual 2 GHz G5 processor, iPod mini (smaller form factor, 5 colors, 4 GB capacity), a new consumer audio application called GarageBand, Final Cut Express 2 and iLife '04, featuring new versions of iPhoto, iMovie, iDVD and the new GarageBand app. This January Apple celebrates the 20th anniversary of the Macintosh and in memory of this event, Steve Jobs started this year's keynote speech with the famous '1984' ad.
January 30th, 2004: Pixar announces that the partnership with Disney will end after the release of the last two co-production motion pictures 'The Incredibles' and 'Cars' in 2005.
April 13th, 2004: Apple releases an updated eMac. It now features USB 2.0, runs at 1.25 GHz and has a system bus of 167 MHz.
June 8th, 2004: At D-Conference, Steve Jobs annouces AirPort Express, a slimmed down AirPort Base Station with support for AirTunes. AirTunes allows streaming iTunes music to a HiFi wirelessly. Apple also releases iTunes 4.6.
June 9th, 2004: Apple quietly releases revised PowerMac G5s. The new models ship all in dual processor configurations, with maximum clock speed of 2.5 GHz. Due to the enormous heat generated by IBM's PowerPC 950FX processor, the top model (dual 2.5 GHz) features a liquid cooling system.
June 15th, 2004: Apple's iTunes Music Store becomes available in Germany, France and the UK. iTMS is the only commercially successful legal online music download service on the market with over 70% market share and over 70 million songs sold within one year.
June 28th, 2004: Apple releases new Apple Cinema Displays with sizes ranging to up to 30-inch.
July 12th, 2004: Apple announces that over 100 million songs were downloaded from the iTunes Music Store, making it by far the most successful legal only music download service on the market.
July 19th, 2004: Steve Jobs introduces the 4th generation iPod in an NewsWeek article. The new iPod ships in 20 and 40 GB configurations, has improved battery life and features iPod mini's popular Apple Click Wheel. The price for the models drops to $299 for 20 GB and $399 for 40 GB.
August 31st, 2004: Apple introduces the new iMac G5. Its all-in-one case is completely redesigned, it feautres a PowerPC G5 CPU with either 1.6 Ghz or 1.8 GHz PowerPC, 17 or 20-inch TFT LC display and SuperDrive (on two of three models). Prices start from $1,299. In a very unusual move, Apple had announced the released of the iMac over a month earlier, stating that the limited quantity of the G5 processor caused the delay of the release.